Get to Know PURPOSE Jewelry: Supporting Women Through Ethical Fashion

Wearwell's co-founder Emily Kenney chats with Grace Todd, Assistant Manager at PURPOSE Jewelry in Irvine, California, to talk about all things sustainability, favorite jewelry, and her commitment to ethical fashion. 

Emily Kenney: What about PURPOSE Jewelry’s mission motivates you?

Grace Todd: Everyday I show up for work motivated by the women that we support here at PURPOSE Jewelry. The jewelry is handmade by women seeking a pathway out of human trafficking; this mission is what brought me to this job in the first place. I, along with the whole PURPOSE team, believe in creating a healthy and nurturing environment where women can heal from their past. PURPOSE Jewelry exists because we believe in these women and we believe in supporting them to create a better future. 

Oasis Necklace sustainably and ethically made from Purpose Jewelry brass gold at wearwell

Oasis Necklace, Brass

Emily: How did your interest in sustainable fashion begin?

Grace: I first learned that forced labor exists when I was in high school. This knowledge pushed me to get a degree in business administration with a minor in women and justice studies. After college, I continued to learn about the realities of unethical fashion which motivated me to make a difference through a career in the field of business and fashion. 

Emily: What’s one piece of advice you would give someone who is just beginning to build their sustainable wardrobe?

Grace: I would say to keep educating yourself - don't be overwhelmed by all the little changes you can make, just choose one lifestyle change and be consistent in it. The key to building a sustainable wardrobe is to not overwhelm yourself - do what you can! 

Chara Earrings in silver and gold, hoops ethically made and sustainable by Purpose Jewelry sold by wearwell

Chara Earrings

Emily: Absolutely, we completely agree with that advice! Sustainability in fashion can be described in many different ways. How do you define “sustainable fashion”?  

Grace: Sustainable fashion means buying pieces for your wardrobe that are ethically made.  

Emily: In 3 words, how do you describe PURPOSE Jewelry’s aesthetic?

Grace: Three words that describe PURPOSE's aesthetic are stunning, elegant, and striking.

Emily: What are your three favorite styles from Purpose?

Grace: I love our Baroque Pearl style, any gold earring styles, and our new stone bracelets.

Baroque Gold Pearl Earrings Sustainable and Ethically Made by Purpose Jewelry sold by Wearwell

Baroque Hoops

Emily: Great choices! What’s next for PURPOSE?

Grace: As a team we are looking at ways of expanding our brand into new industries. This is an exciting project as it helps expand our brand, providing more jobs to women escaping human trafficking.

Emily: Can’t wait to see how the brand grows! Anything else you want to share with our wearwell community?

Grace: We are so grateful for the wearwell community - all you do to help spread awareness about sustainable fashion is truly inspiring to our team. Keep it up!

Shop Purpose Jewelry on wearwell!

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