Wearwell ’s Co-Founder, Emily Kenney, chats with Grace Todd, Assistant Manager at PURPOSE Jewelry in Irvine, California, to talk about all things sustainability, favorite jewelry, and her commitment to ethical fashion.
Emily Kenney: What about PURPOSE Jewelry’s mission motivates you?
Grace Todd: Everyday I show up for work motivated by the women that we support here at PURPOSE Jewelry. The jewelry is handmade by women seeking a pathway out of human trafficking; this mission is what brought me to this job in the first place. I, along with the whole PURPOSE team, believe in creating a healthy and nurturing environment where women can heal from their past. PURPOSE Jewelry exists because we believe in these women and we believe in supporting them to create a better future.
Emily: How did your interest in sustainable fashion begin?
Grace: I first learned that forced labor exists when I was in high school. This knowledge pushed me to get a degree in business administration with a minor in women and justice studies. After college, I continued to learn about the realities of unethical fashion which motivated me to make a difference through a career in the field of business and fashion.
Emily: What’s one piece of advice you would give someone who is just beginning to build their sustainable wardrobe?
Grace: I would say to keep educating yourself - don't be overwhelmed by all the little changes you can make, just choose one lifestyle change and be consistent in it. The key to building a sustainable wardrobe is to not overwhelm yourself - do what you can!
Emily: Absolutely, we completely agree with that advice! Sustainability in fashion can be described in many different ways. How do you define “sustainable fashion”?
Grace: Sustainable fashion means buying pieces for your wardrobe that are ethically made.
Emily: In 3 words, how do you describe PURPOSE Jewelry’s aesthetic?
Grace: Three words that describe PURPOSE's aesthetic are stunning, elegant, and striking.
Emily: What are your three favorite styles from Purpose?
Grace: I love any earring style, especially the XO Studs, Coin Studs, and our Bali Hoops.
Emily: Great choices! My personal favorite PURPOSE style is the Oasis Necklace, it's so beautiful. Anything else you want to share with our wearwell community?
Grace: We are so grateful for the wearwell community - all you do to help spread awareness about sustainable fashion is truly inspiring to our team. Keep it up!