How to Achieve Coastal Grandma Chic (Sustainably, Of Course!)

Alexandra Martin is a wearwell stylist living in NYC. When she's not creating stylist picks for wearwell members, she enjoys cooking old-school vegan health food, reading historical nonfiction, diving into astrology, and hanging out with her beloved friends.

Easy, breezy, billowy pieces in muted seaside hues are really hitting the spot right now. I’ve loved seeing the internet abuzz about the sophisticated, comfortable, Coastal Grandma Aesthetic. Trend forecaster Lex Nicoleta noticed and named this burgeoning style and I’m here to help you try this trend - sustainably, of course! 

The basic elements of this look come down to a fluid silhouette created by loose-fitting pieces and a refined color palate that consists solely of hues found on a dreamy, secluded beach. Think warm sand, deep earthy stone, crystal blue water, green sea glass, and a touch of seashell pink. If you want even more inspo, Diane Keaton in As Good As It Gets is the style icon to look to, and we love to see a trend that is inspired by the easy, established elegance of women over 50. 

Read on to learn the basic building blocks of Coastal Grandma style and my favorite sustainable and ethical pieces from wearwell that’ll have you nailing this trend. 

Breezy Dresses

A flowy dress is my favorite foundation for this look. Choose one that evokes the pale pink of seashells like the Arden Linen Dress or opt for soft white with blue detailing for some nautical flair, like the Lea Striped Dress.

Arden Linen Dress, Pink | Wearwell Sustainable, Ethical Clothing and Accessories

Arden Linen Dress

Lea Striped Dress, Blue Stripe | Wearwell Sustainable, Ethical Clothing and Accessories

Lea Striped Dress

Pria Shirt Dress, Indigo and White | Wearwell Sustainable, Ethical Clothing and Accessories

Pria Shirt Dress

Other breezy dresses to try: Margie Floral Dress, Maya Dress, Anaya Shirt Dress

Beachy Bottoms

If you want to create a two-piece base for your Coastal Grandma ensemble, choose relaxed pants like the Nolan Pant or flowy skirts, like the Alison Floral Skirt. Jeans or overalls work for this look, too! Just keep them in ocean blue washes and choose a cut with a roomy, wide-leg fit. 

Nolan Pant, Tide Pool Light Blue | Wearwell Sustainable, Ethical Clothing and Accessories

Nolan Pant, Tide Pool

 Alison Floral Skirt, Sand | Wearwell Sustainable, Ethical Clothing and Accessories

Alison Floral Skirt, Sand

Fillmore Boyfriend Jeans, Vintage Faded Blue | Wearwell Sustainable, Ethical Clothing and Accessories

Fillmore Boyfriend Jeans, Vintage Faded Blue

Other beachy bottoms to try: Voyage Overalls, Emerson Striped Trousers, Maxi Skirt, Izzy Skirt, Sothy Trousers

Easy Fitting Tops

Choose a button-up shirt like the Joni Classic Shirt in a size larger than you would normally wear, a body-skimming layering tank, or an oversized blouse like the Chennai Top to top things off. My biggest piece of advice is to stay within that all-important oceanfront color palette!

Nuon Top, Palm Pink | Wearwell Sustainable, Ethical Clothing and Accessories

Nuon Top, Palm

Joni Classic Shirt, Peppercorn | Wearwell Sustainable, Ethical Clothing and Accessories

Joni Classic Shirt, Peppercorn

Chennai Top, Grey Stripe | Wearwell Sustainable, Ethical Clothing and Accessories

Chennai Top, Grey Stripe

Other easy fitting tops to try: Cotton Print Tee, Malorie Tunic, Willow Blouse, Sierra Flannel Shirt

Cozy Cardigans

The cardigan is a crucial part of this look! Slip one on or throw it over your shoulders and tie the sleeves in front for that cozy coastal vibe. My picks are the Jasmine Cardigan and Bridget Cardigan for a perfectly effortless vibe, or the Wisteria Sweater if you prefer something with more length. When creating a nearly monochromatic outfit, use texture to add visual interest. Knitwear is an easy way to do this!

Jasmine Cardigan, Cream | Wearwell Sustainable, Ethical Clothing and Accessories

Jasmine Cardigan, Cream

Bridget Cardigan, Pink | Wearwell Sustainable, Ethical Clothing and Accessories

Bridget Cardigan, Pink

 Wisteria Sweater, Stone | Wearwell Sustainable, Ethical Clothing and Accessories

Wisteria Sweater

Other cozy cardigans to try: Cassie Cardigan, Bianca Butterfly Cardigan, Eliza Wrap Cardigan, Imani Long Cardigan, Loren Cardigan

Timeless Jewelry

Save your statement necklaces for another day; the Coastal Grandma aesthetic is all about delicate, understated pieces that blend into your outfit. Choose small pearls or baubles that are reminiscent of sea glass, like the Pearl Charm Necklace and Stella Hoops. I like to choose pieces that add rich detail and dimension to the undulating hues of seaside beauty that your outfit is built on, like the Beachcomber Necklace

Pearl Charm Necklace, Gold and Pearl | Wearwell Sustainable, Ethical Clothing and Accessories

Pearl Charm Necklace

Stella Hoops, Midcentury Blue | Wearwell Sustainable, Ethical Clothing and Accessories

Stella Hoops, Midcentury Blue

Beachcomber Necklace, Moonscape | Wearwell Sustainable, Ethical Clothing and Accessories

Beachcomber Necklace, Moonscape

Other timeless jewelry to try: Madeline Earrings, Arc Necklace, Marina Necklace, Walton Gemstone Hoops

Add the Finishing Touches

Easy neutral slip-on shoes, practical totes, lightweight scarves, and nautical-inspired bags round out this look! Here are a few essentials that scream Coastal Grandma but are versatile enough to be styled with many other looks:  

Sofia Loafer, Oatmeal | Wearwell Sustainable, Ethical Clothing and Accessories

The Sofia, Oatmeal

Rola Scarf, Black and White | Wearwell Sustainable, Ethical Clothing and Accessories

Rola Scarf

Georgia Tote Bag, Camel Hunter Leather | Wearwell Sustainable, Ethical Clothing and Accessories

Georgia Tote Bag, Camel Hunter

Other finishing touches to try: The Camila Slide, Hermelinda Macrame Bag, Webbing Bag Strap, Maly Bag, Color Block Tote, Claudia Bucket Hat, Blanca Tote

Want some personal style guidance on achieving the Coastal Grandma look? Book a styling session with us and let your stylist know!

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